CASES

#SUPERCLIPE #VAICOMTUDO

Supercombo  released the vídeo of “Sol da Manhã”, the second single of the álbum “Amianto” on a branding content for Ovomaltine. The result of a relationship between the artist and the brand that started at the Ovolmaltunes Festival, the action went way over than just a simple product placement: turns out to be a content action for the brand’s social medias that lasted eight weeks and obtained the best result of Ovomaltine’s social media actions in Brazil. The brand made a pre-release campaign, inviting its consumers to be part of the writing of the video script and the choose of the characters, also released exclusive backstage and making off’s photos, all celebrated in a releasing party with approximately 300 fans web transmitted by the ClapMe Platform. The agency responsible for the creation of the social media campaign was DPZ.

ELEMESS 2017